KRANE / APPROACH
A good build starts with a shared understanding. Our process keeps the problem, the work, and the next decision visible.
DISCOVER
We talk through your goals, the people involved, and what isn’t working today. We identify constraints, existing systems, and the decisions that need to be made.
A shared brief with priorities, assumptions, and a clear definition of success.
DEFINE & DESIGN
We turn the brief into a scoped plan and design the core journeys. You get something concrete to react to before the full build.
An agreed scope, designs or prototypes, and a release plan.
BUILD & REVIEW
We develop the product in reviewable pieces, work through integrations, and check the workflows people will rely on. Feedback stays connected to the scope.
Working software, review checkpoints, and visible decisions about changes.
LAUNCH & HAND OFF
We verify the release, account for domains and deployment, and document the responsibilities that continue after launch.
A live product, practical handoff documentation, and an agreed support plan.
WORKING TOGETHER
We estimate after understanding the scope, integrations, content, and release requirements. The proposal should make the deliverables, assumptions, and payment terms clear. We don’t use a one-size-fits-all price for fundamentally different products.
That depends on the work and the dependencies. Content readiness, access to existing systems, review turnaround, and platform approvals all affect the plan. We discuss milestones before work starts.
We discuss the impact on time, cost, and priorities before taking on a material change. Some ideas belong in the current release; others work better as a follow-up.
We agree on ownership, access, documentation, and support responsibilities. Ongoing maintenance and new feature work can be scoped separately.
Bring your goal, the problem you want to solve, any existing site or tools, and a rough sense of timing. It is fine if you haven’t chosen a technical approach.
YOUR NEXT MOVE STARTS HERE
Bring the idea, the challenge, or the workflow you want to improve.
